eReaders


Tomorrow’s guest on Let’s Talk About Books is author and transformation coach Lynn Serafinn who will give us insights into her book’s success. My cohost Stephanie Gunning and I will also be talking about eReaders and book marketing, and we hope you find our insights and tips helpful. Feel free to call in as you’re listening at http://www.blogtalkradio.com/letstalkaboutbooks The show is from 11:00 a.m. to 11:30 a.m. Eastern Time.

Also, I wanted to add something to what I was saying last week about book endorsements. Don’t forget that you can also ask a potential endorser to write a foreword for your book! The coauthor of my book Raising a Sensory Smart Child had admired Temple Grandin, the famous cattle-handling-facility designer and author of books on autism, for years, and wrote to her, cold, asking if she would consider giving us a foreword. She did and that’s been incredibly invaluable for us. Don’t be afraid to ask, even if you don’t know someone. If you’ve written a marvelous book that offers great value to people, people may very well be willing to lend their name and write a foreword or endorsement.

eReaders


The New York Times reports that Google is now selling and offering free eBooks through their site, readable on smart phones and eReaders (although for now, only the free books can be read on Kindle–boy, that Amazon is determined to keep its grip on the market). They can team up with bookstores so that you can buy Google books through an actual brick-and-mortar store. So, if you’re loyal to the corner bookstore, you no longer have to “betray” them by buying eBooks through the online retailers.

To me, this signals a move toward a greater emphasis on guiding readers to the books they might like in order to distinguish yourself as a retailer. If I go into bookstore A and they carry a paltry number of books in my favorite genre, I’m unlikely to feel the desire to patronize them over any other bookstore or online retailer (especially if they don’t carry books I’ve written!). However, if I go into bookstore B and they carry a good selection of books in my favorite genre, host author appearances and discussion groups that appeal to me, and offer great recommendations that go beyond simple software generation of related titles (“If you bought Diary of a Wimpy Kid, you will love Diary of a Wimpy Kid II and the Diary of a Wimpy Kid trivia book”–gee, I coulda figured that out by myself!)–that’s where I’ll be buying my books. For now, Amazon.com and BN.com have the software that many readers rely on for recommendations, as well as helpful reviews from actual readers, while independent bookstores have the advantage of creating a sense of community, with handwritten “shelf talkers” that provide recommendations by employees (helpful if you happen to have similar tastes, not helpful if you don’t.

Of course, many of the books we buy are gifts for others. Now we have some choices. If I want to buy, say, the new Mark Twain autobiography and wrap it up to place under the Christmas tree for someone I love, I purchase it in a brick-and-mortar bookstore or order it to be shipped to me, or to my loved one (in wrapping paper if I pay extra). Or, I can “gift” it to them using their email address attached to their eReader device (a new service from Amazon.com for Kindle)–not nearly as much fun to receive but still, an option. What if I could wrap up a “look in your Kindle” or “look in your Nook!” card in a box and send the book to the person’s device? Again, all are options–but where do I buy the book if there’s no big price difference? (There probably wouldn’t be a price difference on eBooks). Where do my loyalties lie?

In the future, I think we’ll see improved recommendation software combined with personal recommendations offered through online or brick-and-mortar stores that create a sense of community for the people who love a certain type of book (Christian books, mystery novels, children’s books, New Age books, etc.). We love to support our community, however we define that community, and retailers can capitalize on this. If I can buy my favorite New Age/Spirituality books from one main retailer yet still use that retailer to access helpful guidance on buying y.a. and children’s books for the kids in my life, that would be my ideal.

It’ll be interesting to see how general bookstores, chain or independent, will find a better way to reach out to niche customers. “It’s politically correct to support us” just isn’t enough when it’s clear they won’t help you find books you’re likely to love–or make up for it by offering cheaper prices and better service than Amazon.com or BN.com.

eReaders


Often, potential clients will tell me they’ve written a book, but when they tell me it runs 30,000 or 40,000 words, I have to break the news that they’ve written an animal that’s too long for an article and too short for a book. No more! eBooks break us out of the limitations of bindings and paper orders, allowing us to create books that are of that “in between” length. You can learn how to submit your book to Amazon’s new Kindle Singles program for those “in between” works here.

Of course, this opens up the question of, when will Amazon/Kindle and B&N/Nook take over the traditional job of publishers by wading through submissions and choosing the best ones, then providing editorial guidance to make the books “sing”? Will they soon begin working with freelance book publishing professionals to create an editorial vision or voice, weeding out the marginal material and highlighting the works truly of value to readers who aren’t related to/best friends with the amateur author?

eReaders


Google knows searching and downloading, independent booksellers know how to sell a book. Now Google is going to act like a wholesaler to independent bookstores, offering eBooks that can be read on any device. Independent booksellers will be the ones to recommend particular books. Check out this New York Times article on how it will work.

Of course, this means that people still have to be drawn into the bookstores and get into the habit of trusting the recommendations of booksellers who are known for hand selling books.

eReaders


The New York Times has revealed it’s now commonplace for rock and roll acts to offer a V.I.P. to rabid fans with deep pockets. For $1000, you get front row seats, an exclusive catered party invitation, merchandise, and perhaps a chance to hob nob with your favorite rocker and get your photo taken.

“If you call something deluxe, if you call something unique,” said Jon Landau, Bruce Springsteen’s long-time manager, “this is America — someone will buy it.”

What if you could buy an e-edition of the Jane Austen collection which was loaded with all the best commentary on her works from all the greatest scholars, all the movies, a link to her fan club forum, and a chance to win a date with Jane? (OK, the latter wouldn’t quite work, but you get the idea).

Publishers are chasing after A-, B-, and C- list celebrities on any old topic that halfway fits with what they’re famous for, and ignoring their backlist and the opportunities for synergy (I remember that word from back in the early 90s, when megacorporations gobbled up independent publishers and insisted that this would be beneficial because every division would work creatively with each other–that didn’t seem to happen anywhere).

What about nonfiction that would easily hook into other nonfiction and be searchable in e-form? Those of us who would buy the 3 top books on a subject anyway would be willing to pay a little more to be able to cross check topics, get links to outside resources, and directly email the authors through a simple link.

Book publishers need to recognize they are not in the book biz but in the creative assembly and distribution of information biz.