build an author platform


Facebook has millions of followers, but as you’ve probably noticed, it’s hard to get engagement on an author’s Facebook page. In fact, in the last 18 months, engagement with Facebook posts are down 18 percent. What’s an author to do?

I have some answers for you.

I wrote an ebook on 25 Powerful Ways to Get Engagement on Facebook, and the techniques continue to work, but they will work even better if you have a private Facebook group that you monitor rather than a page. Increasingly, people want more privacy on social media and to feel they are a part of a group that won’t veer off into incivility. A group can be public, secret, or closed. Closed groups will be discoverable on Facebook but people can’t join without the moderator’s permission.

As a result of this change, while I will continue to host my Facebook page for aspiring authors, called Nancy Peske Literary Editor, I am also announcing a new private Facebook group for Nonfiction Authors that you might wish to join. I’ll make short posts there and alert you to any articles, blog posts, or special offers you might be interested in. I’ll continue to use my newsletter (sign up through the pop up on this blog) as a tool for outreach, too. Those of you who have followed me for a while know that I’m so busy working with my clients and doing professional development that I’m not going to be posting five times a day or sending you a newsletter every week, and that I’m always happy to answer a quick query from an aspiring author. I hope you’ll find my Facebook closed group a great way to keep in touch with me and pick up some tips on all aspects of getting your transformational nonfiction book written, pu

As an author, you might have heard that using video on your Facebook page is going to get you more engagement than using an image and a link or post. That turns out not to be true anymore, so feel free to use an image that shows automatically when you post a link or use a stock photo from a free photo site such as Pixabay.com to illustrate your post and grab people’s attention visually. Use your own photos, too.

Keep in mind, too, that people want to engage in a conversation with you and your other followers. Post often and ask questions. Offer free advice and help to followers who post on your Facebook page. Run specials on your books or your services, share news your followers might be interested in (for example, I like to share info on writing, publishing, and marketing nonfiction books).

Even so, authors, do try to be on top of responding to people who interact with you on other social media accounts as well. Consider, too, having discussion forums on your page and a contact form or at least a contact page. Invite people to follow you on your active social media accounts, including your Facebook group dedicated to your work, your brand, and your message.

Social media is constantly changing, so don’t forget to always keep an email subscriber list to be sure you are able to stay in contact with the people who have expressed interest in you!

 

nonfiction authors transformational nonfiction wordmason services peske facebook authors

 

 

build an author platform


If you have no author platform whatsoever but want to write a book, you face two big challenges. The first is that you will have no feedback from actual fans of your work and ideas as you start to create a book to serve their needs. A book is as much about your audience as you. Get to know who they are by beginning to build an author platform from scratch. And your second challenge? Gathering email addresses of people who are interested in what you have to say and who are likely to buy your book, and even likely to promote it to others online using social media, email, and other means, without you having to pay them. Yes, your fans can help you sell your book. So meet challenge number one and challenge number two and start building an author platform and following now.

 

Many authors begin to set up their public presence with a website and a social media page based on their name. If your name is a common one, this might require some creativity. You have to search the Internet and Amazon.com or BN.com to see if another author or expert has a similar name. You might brand yourself as Dr. Myfirstname (if you actually hold a doctorate), use a middle initial, or use your full name with Author after it—such as www.SallySmithAuthor.com Reserve the URL (website address) and basic hosting services, and work with a website design software you find easy to use or a website designer.

 

Designing Your Site

What design platform should you use for your site? Many designers seem to like WordPress because you can customize it easily, but I find it cumbersome as someone who doesn’t want to build a career in website design. Weebly and Squarespace are other options. Personally, I like Wix, which is very user friendly, but some say it has some issues that affect search engine optimization—that is, how easy it is to find your site using a search engine such as Google. Whatever design platform you use, you will want to set up a website with a homepage, an About page, a blog, and probably at least one more page (Services if you do coaching or speaking engagements, Books for the books you’ll be writing).

Let’s say you go with Sharon McCorcoran dot com and you aren’t yet sure what your book’s title will be. You can always buy the domain name for your book title and have it redirect to your website. In fact, your hosting service might throw in a second URL for free and redirect it to your main site for you. Since you don’t have a firm book title yet, on your Books page you can note that your book is forthcoming and that anyone signing up for email announcements will be informed of its publication (more on email subscribers in a minute). You can do a mock-up jacket if you like, try out a title, or simply say you will be writing a book on your work. Or you can skip the book page for now. If you provide services or do speaking engagements, put some information about all of that on your Services or Speaking page. Many templates allow you to add some endorsements from people who have something positive to say about your coaching, consulting, or workshops, and this social proof can be extremely helpful for building credibility and gaining new clients. If you have no book or service page, then your website is simply an enhanced blog which is okay if you’re just beginning to build your author platform.

Your Website Pages

Next, on your About page, put up a good headshot photograph of yourself, and maybe some other photos that help people understand more about your work, along with the story of who you are and why you do the work you do. On your Blog, write up at least two blog pieces that show how you write and what you want to write about. Make them 600 to 1000 words and give them interesting titles that nevertheless give readers a clear idea of what’s in your blog piece. Use tags and categories: Tags are like keywords and categories are bigger concepts. For instance, on my site, you will find more than one article on Author Platform, so clicking on that category can help the visitor find lots of valuable information on this topic. A blog is very important because if you want to convey to people who you are and what your work and writing is about, visitors will check your biography on your About page, but then they will want to see what valuable information you have to offer them. Your blog could be inspirational, funny, insightful, informative, or all of those things. But if you want to sell a book to people who do not know you, you must convey what you’re all about with a website that has some basic pages and a blog. Be sure your blog allows for comments, and respond to people who post messages and comments to you. By talking to you, they are giving you valuable feedback on your work that can help you conceptualize and shape your book. Set up your blog so you can monitor your comments before they post. You’ll want to disapprove/trash any that are clearly just created by digital programs designed to embed backlinks to a junk site selling fake Gucci watches and the like.

 

build an author platform online website blog

Start to build your author platform online with a website.

 

Your Website’s Look

What should your website look like? Find websites for authors in your genre that appeal to you. How are they set up? How do they use the real estate? When you scroll down to view them on your phone (the most common way to look at websites), what’s that experience like? Is there a sense of movement, through how the background pictures and the text interact as you scroll, or through videos in the background? Do you see a book jacket and if so, is it flat or angled? Where do you find a short summary of what their work is all about? Look at websites on a desktop or tablet, too. How is the experience different? What’s the first message you get? What impression does the site make? Now, using your website design software, work with both types of layouts—desktop and vertically held mobile phone—to make the website showcase what you most want to say. Where does your message and brand meet your visitor’s needs? If I go to Sue’s website, do I immediately see her in casual, natural color clothing hugging a dog, some nature images (such as clouds or water), and the message “Natural Healing for Fur Babies”? Really take your time with this process and ask visually gifted friends to help you, and verbally gifted friends, too. (I would tend to see problems with wording, and typos, because I’m more verbal than visual. My visually gifted friends would more quickly notice that the background color doesn’t work very well with the colors of the images.)

 

Social Media Links

Next, you’re going to want to put on your website icons (symbols) for any social media accounts you have that tie in to your work. These would not necessarily be the accounts you use to share photos of your kids with Grandpa or your in-laws, but social media accounts where you know you’ll want to focus on getting strangers to appreciate your work and message. I like Facebook and YouTube for building community, and Facebook is very easy to set up right away if you want to just post photos and words and some rough videos made on your phone. You can start building a following with the ideas in my eBook 25 Powerful Ways to Get Engagement on Facebook. Social media followers who give you feedback can help you conceptualize and shape your work just like your blog followers can, so treat them like gold and always respond to them. Also, consider adding social media icons to your blog make it super easy for visitors to share your blog pieces on social media.

 

Email Subscription Box for a Newsletter and Announcements

Finally, you will want to set up an email subscription option so you can begin capturing emails of your followers. You’ll want to do a newsletter to them that will help them know about new content from you, such as blog pieces, and learn about your services, your book (when it becomes available), any other books or services or online courses you recommend, and more. Newsletters should be a mix of quality content and advertising for what you are selling or giving away (such as a free teleseminar or free eBook or audio). It is easy to set up an email subscription option with services like Constant Contact or Mailchimp. I know Wix makes it very easy and can answer all your questions for free. Typically, you can get up to 2,000 subscribers you can send newsletters to more than once a month, without paying for each newsletter blast. Be sure that when you connect your website to an email service, you set up an autoresponder email that says, “Thank you for subscribing.” I personally like having an email subscriber box on the right-hand side on a desktop view because it catches the eye. Also, I generally favor red boxes, which research shows can be much more effective at getting people to click on them. And if you use a pop up box, you should set it up to only show after people have been on your site for several minutes, or are about to leave your site. Otherwise, they’ll just close it right away so they can read what they want to read, and leave, having forgotten all about that pop up.

Want to know more about building your audience and conceptualizing and writing your book? I have many useful articles on my website and blog at www.NancyPeske.com. Or, just book a 30-min. call with me and I’ll give you custom advice (write me at info@nancypeske.com)

Questions? Comments? Talk to me!

build an author platform


 

An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers.

 

Building an author platform means figuring out how what you have to say fits in with the needs of book buyers—and figuring out how to get the word out to those book buyers via a platform. To start building an author platform, follow these 7 steps and begin to create a following for your book now, regardless of where you are in the process of writing it.

 

Step 1: Begin speaking and writing about your story and the topic of your book if you haven’t already. If you’re writing a memoir to inspire other women to take control of their finances after a financial crisis, get your thoughts together and try them out on a Facebook page or a blog attached to a simple website. If you want to write a memoir based on your experiences, start writing—and start talking about your experience with others online and in person. Discover where people interested in what you want to say congregate in the real world and in the virtual world. Summarize your topic in a few words and do a Google search. What pages come up? Where are people finding information about your topic?

 

Step 2: Analyze the market.  What are others with messages and stories like yours doing to get the word out? What social media do they use? How do they connect with their followers? Women over 40 are the biggest book buying demographic. They love Facebook, Pinterest, and YouTube. LinkedIn and Instagram are options, too, as is Twitter. Figure out where people are talking about your topic and get active on that social media site. You don’t have to have accounts on all of them or be active on all of them, but you do have to be out there and see what people are saying.

 

Step 3: Put down the megaphone for a minute. Communication is a two-way street. Yes, you have something to say, but you also need to listen to your followers and potential book buyers. How are you going to connect with them in such a way that you aren’t just talking AT them but WITH them? How can you use social media or a blog to hear from them? How can you do a workshop with them to hear their questions for you? What do THEY need from you, your work, and your book?

 

Step 4: Brand yourself, your story, and your work. If you do public speaking on a topic, or have a professional reputation that’s integral to the book you wish to write, you already have a brand, although it may need some tweaking. A brand is an identity or image. What is your public image? How do you get it across on your Facebook page, YouTube Channel, or website and blog that you showcase you to people outside of family and friends? If you have no brand and no public image that strangers who would be interested in your work and your book can access online, you need to get one—now.

 

Step 5: Find or tweak your tagline, hook, or title. If you write on parenting, what type of parent are you? What is your message to other parents? How can you sum it up in a few words that will resonate emotionally for other parents who would be interested in your work and your book? If you have a hook already, is it working for you? Did you outgrow it? Is it hard for people to remember? Too much like someone else’s trademark? Play with it! Get a great tagline, hook, or title.

 

Step 6: Develop an online presence. It’s not enough to be out and about in the real world talking about your story and your ideas. You must have an online presence that includes social media accounts. Join the conversation about your topic that is unfolding online. Social media not only allows you to express yourself but also allows you to get feedback and questions from others. Your fans can easily share your posts and videos with others and do publicity work for you. Don’t delay creating an online presence just because you’re not sure how to go about it. You can get started with a website and blog and begin blogging. Go to WordPress.com and begin WordPress blog. Or, start with a public Facebook page for your work or idea, and ask people you know are interested in the topic to follow it and like, share, and comment on your posts. (You’ll find practical tips for making that happen in my eBook 25 Powerful Ways to Get Engagement on Facebook.) YouTube is now the #2 search engine on the web (behind Google), so create some videos and a YouTube Channel. (Here is my own YouTube channel for Nancy Peske, the Sensory Smart Parent, if you want to get some ideas.) Do a browser search for tips on how to blog, how to make a video blog, how to upload a video to YouTube, and how to use Facebook. Ask a friend to help you. Take a webinar or teleseminar. Buy a book on social media. Or hire me to help you strategize your social media and online presence. I’ll get you started!

 

Step 7: Pay close attention to what other, similar authors are doing. Check out some of the social media pages, websites, and blogs you follow for ideas. And take a look at these examples of hooks and brands some of my clients have created, and created an online presence for:

 

Author Victoria Treadwell has a website that will tell you all about her marvelous 30,000-word memoir of helping her husband triumph over brain cancer, called Love & Grit.

 

When Mama Can’t Kiss It Better: A Journey of Unconditional Love, Loss, and Acceptance by Lori Gertz has a Facebook page.  Her blog, where she writes pieces about her experience having to un-adopt the daughter she dearly loves, can be found at www.lorigertz.com

Intuitive counselor Tara Taylor, whose tagline is Be the Master of Your Life, has a website at http://www.tarataylor.ca and public Facebook page for herself as an author.  Tara’s personal life, which led to the coaching and counseling work she does, was fictionalized into a paranormal YA series beginning with the book Through Indigo’s Eyes which was cowritten with Lorna Nicholson Schultz.

 

Kathi Casey, The Healthy Boomer Body Expert, has a website at www.kathicasey.com  Her Facebook page is Kathy Casey, Your Healthy Boomer Body Expert.  And she has a YouTube channel featuring videos demonstrating her work. Her book is Stop Back Pain! and its website is www.kissbackpaingoodbye.com

 

Debbie Magids, psychologist, uses The Total Health Prescription as her tagline and her name as her website, www.drdebbie.com  Her Facebook page is Dr. Debbie Magids Her book, available in bookstores, in online bookstores, and through her site, is All the Good Ones AREN’T Taken. 

 

Elena Mannes, Mannes Productions, wrote the book The Music Instinct, available in bookstores, online, and through her website: She has a website for her work as a documentarian at www.mannesproductions.com

 

Carl Greer, author of Change Your Story, Change Your Life and Change the Story of Your Health from Findhorn Press, has a website at www.carlgreer.com and a Facebook page for Carl Greer, Author  as well as a Twitter account. Carl Greer began his website, blog, and Facebook page after writing his book and before creating and sending out his first book proposal.

 

I began creating my website, www.nancypeske.com, and this blog  in 2009 in order to help people learn about my work and get guidance on how to write a book, get it published, and market it. I have a Facebook page for my work as a ghostwriter and developmental editor, called Nancy Peske, Literary Editor.  I  love to hear what people have to say, and I solicit feedback to help me become better at serving their needs and doing what I do.

Nancy Peske Developmental Editor

Developmental editing, ghostwriting, and book publishing consultation are key to my brand.

 

Your platform won’t build itself, and you don’t have to wait to get your book written to start creating it. Take action now to build your platform! And follow this blog, as well as my Facebook page, for more helpful tips on building a platform, writing a book, and getting your book published. Just sign up at www.NancyPeske.com AND you’ll get a free report on how to find the right publisher for YOU! And check out my ebook 25 Powerful Ways to Get Engagement on Facebook.

 

Any other questions on platform building? Feel free to ask a question here in the comments!