YOUR BOOK AS A CREDIBILITY CARD THAT BUILDS YOUR BRAND

expert word highlighted defined illustrating concept of your book as a credibility card that establishes your brand and demonstrates your expertise

Are you trying to establish your brand as distinct from others? A book written by you can serve as a credibility card for your expertise in your field of interest. Branding yourself with a book can help set you apart from experts that do similar work. It gives you a chance to show people what’s different about you, your message, and your methods.

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4 WAYS TO DISTINGUISH YOUR BOOK FROM COMPARATIVE BOOKS

Seeking a book deal? Definitely self-publishing? Either way, you need to know how to create a comparative books list. As an in-house acquisitions editor at G. P. Putnam’s Sons/Perigee Books and HarperCollins Publishers, I relied on a strong comparative books list to make my case to my colleagues that the book project I was enthusiastic about would…

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