how to build a platform


A rose by any other name would smell as sweet, Shakespeare wrote, but what author name do you want to use for your books? You may not have chosen your birth name, but you do have a choice when it comes to choosing your author name.

As I was reminded of when listening to this excellent podcast on Metadata for Authors over at the IngramSpark website, you want to be consistent in how your author name appears on your books, your websites, your blog pieces, and in any publicity you do as you build your author platform and following. Do you want to use your middle initial or full name? This could be advantageous if you have a common name or if there’s another author who has already established herself as Franchesca Millhouse. Believe me, you might think you have an unusual name, but when you Google it, you might find—well, not so much! Who knew there was more than one Franchesca Millhouse (or whatever your name is) in the universe and she’s all over the Internet and just wrote a book?

Once you have chosen your author name, stick with it. Buy the URL. Secure the dot com of your name and any variations on your name if you can. Dot com is still the preferred website address. It will cost you probably ten or twenty dollars to reserve your name’s URL for a couple of years. Invest in the likelihood that you will use this website address/URL. You don’t have to worry about hosting services or putting up your website—at least, not for the moment.

So whether you are known as John Smith or Franchesca Millhouse, when choosing your author name, do a little research, think about what version of your name would work best for you, and grab that URL.

 

choosing your author name write my book

Choosing your author name? Pick one you will use consistently and that will set you apart from every other person who shares your name.

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Why should someone hire you as a coach or consultant, subscribe to your blog or newsletter, come to see you speak, or hire you as a speaker? Because, of course, you are awesome, original, and a unique expression of divine light in human form. Okay, but besides that, why should someone pay you attention or money, or give you opportunities, when there are a gazillion people who do something similar? Because truly, you are unique—and that allows you to create a brand for yourself that is different from every other brand. Branding yourself with a book is an excellent way to expertise yourself and convey to potential clients, followers, and fans who you are and what your message and work is all about. Maybe you will give away your book, maybe you will sell it, and maybe you’ll do a combination of both. Whatever you choose, figure out your brand and brand yourself with a book that serves as your credibility card.

 

For branding purposes, you don’t have to write a full-length book of 50,000 to 80,000 words (or longer—self-help books years ago were typically 100,000 words but the average length has shrunk considerably). You don’t have to get a book deal, although you might want to work with a book publisher or a book publishing coach or service to handle the technical issues involved with turning your document into an actual physical book and eBook (electronic book). Focus on the editorial questions “What is my book about, how does it help the reader, who is my reader, and how will my book help establish my credibility as an expert?” for that’s at the heart of writing a book will solidify your brand. You can give the book away or sell it when you do personal appearances and have interviewers hold it up to the camera when you do local (or national) television shows or Skype interviews that get shared on social media. A snappy title for a book will help people remember you and do an Internet search to find you. Books help you build your platform for your work (consulting, teaching, etc.) just as your work helps you build your author platform. Your work supports your book and your book supports your work.

 

To start conceptualizing a book that fits into your brand, take your personal story of how you became interested in the work you do. After all, that is the very foundation of your brand and what sets you apart from others who do similar work. You have to be present in your brand, and your followers will want to know about you and your life. I give parenting advice and my brand is the Sensory Smart Parent, which derives from my coauthored book Raising a Sensory Smart Child. My expertise is in raising a child with sensory processing disorder who has “sensory smarts”: that is, he understands his sensory processing differences and can meet his sensory needs and self-advocate in a socially acceptable away. You, too, will want to be able to sum up your brand in a few words that capture what kind of parent, teacher, entrepreneur, healer, or speaker you are that sets you apart. You’ll want to be able to quickly describe your expertise. My other brand is Cinematherapy, which is the title of a book I coauthored with my cousin Bev West. Like so many women, we find that movies are more than just entertainment, they’re self-medication that can cure anything from a bad hair day to the dumped-and-out-for-blood blues. (That’s a carefully crafted pitch we used everywhere in promotion.) Bev and I learned the art of Cinematherapy from our mothers and mutual grandmother who made time to watch movies as part of self-care, which for them meant letting themselves feel their emotions fully. Notice that we’re not film experts or therapists, yet we have an identifiable brand we can describe briefly and that is captured in the book’s title. Our story gives our spin on talking about movies a personal touch. And now you know the story behind the brand!

 

So let’s start with your story of how you came to have the idea for your work, whether it’s paid work or volunteer work, volunteering or coaching, healing or teaching, or whatever it is.

 

Know how to pitch your story. Everyone has a life about which a story can be told, says my client Carl Greer, PhD, PsyD, a Jungian analyst, clinical psychologist, shamanic practitioner, and author of Change Your Story, Change Your Life. But if you had to summarize your story of how you developed your message or came to do the work you do, what is your story? Take a look at short author biographies on the back of books you admire that are in your genre (for example, inspirational self-help or memoirs centered around life lessons the author learned). Take a look at what authors write in the introduction of their books. They don’t go on for many pages, but they do succinctly tie in what happened to them with how they became interested in their topic and developed expertise.

 

branding book author self-help life lessons

A book can serve as a credibility card. Figure out your brand based on your story and start thinking about a book tied into your brand.

Know what is universal about your story. Your personal story is absolutely key to your brand. Your unique perspective is shared by no one else, yet what you do can’t be so very personal that people who hear about you have no idea what you have to offer that they can use. They have to make a connection and say “I can relate to that person’s story! He seems like someone who would understand my situation and could help me.” Your message has to be clear, and people have to know what they are getting from you that will help them with their problems and challenges. Your services may be nutritional coaching, helping mothers of babies to find time for self-care, or training professionals to be better at creating YouTube videos that help sell their products and services. Those are common services with universal appeal. A story such as “I came to be a nutritionist because I grew up eating poorly and after becoming very sick, I taught myself about nutrition” is universal. That’s a good start to branding yourself because it’s rooted in your story, but you need to go further, so read on.

Know what is compelling about your story. Perhaps there is a startling, dramatic detail to your story, such as that you nearly forgot your baby in your car because you didn’t take time for self-care and that woke you up to the urgency of this common, universal problem of new mothers not taking care of themselves. Perhaps your own YouTube videos got such devastating bad reviews saying that you seemed stiff and authentic that you vowed to learn how to overcome your stilted performances and now you teach and coach others into creating awesome videos that sell their products and services. Think about emotional extremes–what would make someone go, “Wow, that’s devastating/hilarious/amazing!” when hearing your story. Strong emotions strengthen brands, so find the emotionally compelling aspects of your story.

Find what is different in your approach or voice. Maybe your business model is different from others’ because your approach is different: You coach people with check-ins every week, or you send them daily reminders through mobile devices to keep them on track. Maybe your gentle, warm, kind approach sets you apart from others who coach people who are used to a “boot camp” approach. Ask your clients, fans, followers, and friends what they find different about your approach if you aren’t quite sure what makes you different. And really ponder what’s different in your approach or voice. Close your eyes, meditate for a moment, and pose the question, “What makes my approach unique?” See if an insight doesn’t appear.

What makes you different is key to your brand and to branding yourself with a book. Now I hope you are closer to figuring out your brand and a book that will establish that brand.

Questions? Comments? As always, I’m here to help you!

 

 

An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers.

 

Building an author platform means figuring out how what you have to say fits in with the needs of book buyers—and figuring out how to get the word out to those book buyers via a platform. To start building an author platform, follow these 7 steps and begin to create a following for your book now, regardless of where you are in the process of writing it.

 

Step 1: Begin speaking and writing about your story and the topic of your book if you haven’t already. If you’re writing a memoir to inspire other women to take control of their finances after a financial crisis, get your thoughts together and try them out on a Facebook page or a blog attached to a simple website. If you want to write a memoir based on your experiences, start writing—and start talking about your experience with others online and in person. Discover where people interested in what you want to say congregate in the real world and in the virtual world. Summarize your topic in a few words and do a Google search. What pages come up? Where are people finding information about your topic?

 

Step 2: Analyze the market.  What are others with messages and stories like yours doing to get the word out? What social media do they use? How do they connect with their followers? Women over 40 are the biggest book buying demographic. They love Facebook, Pinterest, and YouTube. LinkedIn and Instagram are options, too, as is Twitter. Figure out where people are talking about your topic and get active on that social media site. You don’t have to have accounts on all of them or be active on all of them, but you do have to be out there and see what people are saying.

 

Step 3: Put down the megaphone for a minute. Communication is a two-way street. Yes, you have something to say, but you also need to listen to your followers and potential book buyers. How are you going to connect with them in such a way that you aren’t just talking AT them but WITH them? How can you use social media or a blog to hear from them? How can you do a workshop with them to hear their questions for you? What do THEY need from you, your work, and your book?

 

Step 4: Brand yourself, your story, and your work. If you do public speaking on a topic, or have a professional reputation that’s integral to the book you wish to write, you already have a brand, although it may need some tweaking. A brand is an identity or image. What is your public image? How do you get it across on your Facebook page, YouTube Channel, or website and blog that you showcase you to people outside of family and friends? If you have no brand and no public image that strangers who would be interested in your work and your book can access online, you need to get one—now.

 

Step 5: Find or tweak your tagline, hook, or title. If you write on parenting, what type of parent are you? What is your message to other parents? How can you sum it up in a few words that will resonate emotionally for other parents who would be interested in your work and your book? If you have a hook already, is it working for you? Did you outgrow it? Is it hard for people to remember? Too much like someone else’s trademark? Play with it! Get a great tagline, hook, or title.

 

Step 6: Develop an online presence. It’s not enough to be out and about in the real world talking about your story and your ideas. You must have an online presence that includes social media accounts. Join the conversation about your topic that is unfolding online. Social media not only allows you to express yourself but also allows you to get feedback and questions from others. Your fans can easily share your posts and videos with others and do publicity work for you. Don’t delay creating an online presence just because you’re not sure how to go about it. You can get started with a website and blog and begin blogging. Go to WordPress.com and begin WordPress blog. Or, start with a public Facebook page for your work or idea, and ask people you know are interested in the topic to follow it and like, share, and comment on your posts. (You’ll find practical tips for making that happen in my eBook 25 Powerful Ways to Get Engagement on Facebook.) YouTube is now the #2 search engine on the web (behind Google), so create some videos and a YouTube Channel. (Here is my own YouTube channel for Nancy Peske, the Sensory Smart Parent, if you want to get some ideas.) Do a browser search for tips on how to blog, how to make a video blog, how to upload a video to YouTube, and how to use Facebook. Ask a friend to help you. Take a webinar or teleseminar. Buy a book on social media. Or hire me to help you strategize your social media and online presence. I’ll get you started!

 

Step 7: Pay close attention to what other, similar authors are doing. Check out some of the social media pages, websites, and blogs you follow for ideas. And take a look at these examples of hooks and brands some of my clients have created, and created an online presence for:

 

Author Victoria Treadwell has a website that will tell you all about her marvelous 30,000-word memoir of helping her husband triumph over brain cancer, called Love & Grit.

 

When Mama Can’t Kiss It Better: A Journey of Unconditional Love, Loss, and Acceptance by Lori Gertz has a Facebook page.  Her blog, where she writes pieces about her experience having to un-adopt the daughter she dearly loves, can be found at www.lorigertz.com

Intuitive counselor Tara Taylor, whose tagline is Be the Master of Your Life, has a website at http://www.tarataylor.ca and public Facebook page for herself as an author.  Tara’s personal life, which led to the coaching and counseling work she does, was fictionalized into a paranormal YA series beginning with the book Through Indigo’s Eyes which was cowritten with Lorna Nicholson Schultz.

 

Kathi Casey, The Healthy Boomer Body Expert, has a website at www.kathicasey.com  Her Facebook page is Kathy Casey, Your Healthy Boomer Body Expert.  And she has a YouTube channel featuring videos demonstrating her work. Her book is Stop Back Pain! and its website is www.kissbackpaingoodbye.com

 

Debbie Magids, psychologist, uses The Total Health Prescription as her tagline and her name as her website, www.drdebbie.com  Her Facebook page is Dr. Debbie Magids Her book, available in bookstores, in online bookstores, and through her site, is All the Good Ones AREN’T Taken. 

 

Elena Mannes, Mannes Productions, wrote the book The Music Instinct, available in bookstores, online, and through her website: She has a website for her work as a documentarian at www.mannesproductions.com

 

Carl Greer, author of Change Your Story, Change Your Life and Change the Story of Your Health from Findhorn Press, has a website at www.carlgreer.com and a Facebook page for Carl Greer, Author  as well as a Twitter account. Carl Greer began his website, blog, and Facebook page after writing his book and before creating and sending out his first book proposal.

 

I began creating my website, www.nancypeske.com, and this blog  in 2009 in order to help people learn about my work and get guidance on how to write a book, get it published, and market it. I have a Facebook page for my work as a ghostwriter and developmental editor, called Nancy Peske, Literary Editor.  I  love to hear what people have to say, and I solicit feedback to help me become better at serving their needs and doing what I do.

Nancy Peske Developmental Editor

Developmental editing, ghostwriting, and book publishing consultation are key to my brand.

 

Your platform won’t build itself, and you don’t have to wait to get your book written to start creating it. Take action now to build your platform! And follow this blog, as well as my Facebook page, for more helpful tips on building a platform, writing a book, and getting your book published. Just sign up at www.NancyPeske.com AND you’ll get a free report on how to find the right publisher for YOU! And check out my ebook 25 Powerful Ways to Get Engagement on Facebook.

 

Any other questions on platform building? Feel free to ask a question here in the comments!

Authors, while you are writing a book based on your life and work, you need to begin building an audience for your work and message. An author platform must include online presence on social media as well as a website and blog. With all the social media options out there, where do you start?

For several reasons, Facebook is my “go to” social media platform for building an author platform and a following that will be eager to buy the book when it is published. However, once you set up your Facebook page for your work, you want to be sure to get engagement from your followers: likes, comments, and shares of your Facebook posts. My new eBook, 25 Powerful Ways to Get Engagement on Facebook, will help you to do more than simply shout into the wind using this most popular social media tool. You will learn how to create posts your fans can’t help seeing and responding to.

The higher your fan engagement on Facebook, the easier it is to get new people to come to your page and discover you and your brand and message. What’s more, engagement builds community as the people who follow you start to get to know and support each other. In my new book, you will also learn how to get set up on Facebook, how to write posts and time them for maximum effect, and ways to get the conversation going on your professional page for you as a writer or for your book. I have used these strategies to help myself and my clients build rich, active communities on Facebook. The truth is that if you want to get a book deal, numbers of followers isn’t enough. It’s actually more important to be able to show that your followers care enough about your work to engage you and each other as part of a community.  So make your Facebook page work for you by using these 25 Powerful Ways to Get Engagement on Facebook!

 

author platform engagement on Facebook eBook

Build your author platform with my ebook 25 Powerful Ways to Get Engagement on Facebook. Facebook is an excellent tool for creating a community around your brand and writing!

 

 

Wrapping up a book project is always bittersweet for me. As a developmental editor, I’m like a book’s “midwife”: I’m happy to see the baby born into the world, but sad that my role in helping the author go from a book idea to a book is over. After a book is completed, I try to take some time to revel in the pleasure of having helped yet another author get that book written and ready for publication. Then, I take some time to ponder what I learned from the experience. One of my most recent projects yielded the following testimonial, which hints at five keys to making your self-help book a huge success:

 

“I have longed dreamed of the day when writing a book wouldn’t be so difficult. When I discovered Nancy, that dream became a reality. She is a treasure whose organizational, research, and editorial skills are unmatched. Plus she’s fun!!” Christiane Northrup, MD, author of Goddesses Never Age: The Secret Prescription for Radiance, Vitality, and Well-Being 

 

What a marvelous endorsement! I’m deeply grateful to Dr. Christiane Northrup for her enthusiastic words. She’s always been a cultural innovator and knows how to connect her message with a book-buying audience.

 

So what are the five keys to making YOUR self-help book a huge success?

 

1. Have fun. Seriously, have fun. Don’t believe all those quotations by writers who talk about the agony of writing. If writing is agony for you, you need to look at why you’re doing it and what you need to heal in yourself to make the process a joy. Does your inner critic need to pipe down? Maybe you need to say, “Thank you for your concern, but I’m an excellent writer, and I need you to go away right now.” (Do a little “goblin work,” as Colette Baron-Reid describes in her book The Map, and see if that inner critic that intimidates you can be tamed!)

2. Don’t be afraid to break with your brand if your followers have given you clear signals they’re with you. Dr. Northrup was willing to take the risk of making her latest book incorporate more spirituality and metaphysics. She is in touch with her loyal followers on a daily basis through social media (she’s very active on Facebook) and tries out ideas to see how her followers react. She notices what resonates for them. That’s what gave her the courage to shift her brand in a new direction. Yes, it’s a risk, but it’s a risk based on her knowing her “peeps”!

 

self-help books developmental editor

Writing a self-help book? Don’t skip the research and outlining! Hire a developmental editor & make the process pleasant and FUN!

3. Be in touch with your followers and treat them like treasured friends. Yes, it’s time consuming to post on social media and interact with those who contact you, and heaven knows Facebook can be a time suck! But if your followers are willing to spread the word about your work, share announcements, and enthusiastically endorse you, take the time to acknowledge them when they contact you. You don’t have to respond to every single comment, but you do have to INTERACT with your fans. On Facebook, even big bestselling authors like Dr. Northrup and Marianne Williamson will reply to their followers. Do the same and when your book comes out, your fans will be eager to spread the word.

4. Do your research. It’s easier than ever to do research thanks to the internet. Check the original source of any quote by using Google Books and Amazon’s “search inside this book” feature. Use Google Scholar to locate original studies (and use ScienceDaily.com to get a sense of what’s out there and read a layman’s version of the research findings). If you want to check a fact or quote and find that the excerpts online are too short to allow you to see the context, order the book from your library using their website. Don’t just rely on your memory about something you “read somewhere.” Check your facts and see if there’s new research, too.

5. Organize and structure your book before you get too far into writing it. I can’t emphasize this enough: Don’t just write and write and then try to figure out how to structure what you’ve written. Get clear on your chapter outline first. Know what goes within each chapter. Work off outlines for each chapter. Writing an expanded chapter outline for a book proposal, even if you end up self-publishing the book, is a great way to start organizing and structuring your material.

 

Are you inspired to get help with structuring and conceptualizing your book? Are you ready for a vision plan call with me?

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