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We all have a book inside us. We may even have several! If you want to write a book based on your life, are you clear on the type of book you would like to write? I have seven options for you—six nonfiction and one fiction—that might fit well with your plan to write a book.

I like to say a book is a credibility card that solidifies your brand and message. Should you write a memoir, focusing on your personal story?  Would it make more sense to write a book about what you have learned, one that features pieces of your story and a short summary of it at the beginning of the book?

Many of my clients have struggled with the question of what type of book to write to most effectively communicate their ideas and establish their brand and get their message out there. Some of my clients have pivoted with their brand, and a book has been instrumental in helping them do that. For example, one wanted to move from a more straightforward health brand to one that was more lifestyle oriented.

Other clients of mine have wanted to write their story as a book so they can inspire others but soon came to see that a memoir needs to be about a specific theme in their life that ties into their central message.

My video, How to Write a Book Based on Your Life, goes into some detail about the seven different types of books you might write. They are:

An autobiography or personal history. This type of personal project lets you tell your story to future generations. How I wish that my great-grandmother had written such a book so I could know more about how she went from having just a six-grade education to running a family business! Your great-grandchildren would surely appreciate a professionally written book telling your life story.

A memoir. Memoirs are thematic and often focus on just one aspect of a person’s life. Some authors write more than one memoir. Common themes including coming of age and the hero’s journey. Memoirs have a wider audience than an autobiography or personal history.

A life lessons book. Like a memoir, a life lessons book is thematic, but the themes are summed up with compelling statements. I love the title of the book by Starbucks founder Howard Behar, written with Janet Goldstein: It’s Not About the CoffeeWhat a great title that summarizes the book’s central message! All of his chapter titles are statements and lessons that we can learn from.

A business book. A business book can be part memoir, part life-lessons book. The key is to know your best stories and match them up with key ideas you want to put across (for example, that the Starbucks brand is NOT about the coffee!)

A self-help book. I specialize in helping people write this type of book. You may have seen my video on how to structure a self-help book. In it, I offer a structure that I have seen work time and time again. The book should take readers on a journey from here to there so that by the end of the book, they feel their life has changed and they know how to apply your ideas to their own life to make it better. There are two key elements in self-help books: the takeaway and the action plan. (You do not necessarily need an action plan, but you definitely need takeaway, as I explain in my video on How to Write a Book Based on Your Life.)

A parenting book. I cowrote an evergreen parenting book that continues to sell year after year (hence “evergreen”). In fact, it has sold over 130,000 copies. Now, I am not the expert of all time on parenting (my son would agree with me on that!). However, I did interviews and research, synthesized ideas, drew on my own experiences as a child and as a parent, and put it all together with the help of my coauthor, my son’s occupational therapist who treated him. We came up with a parenting book filled with tips and strategies I knew parents needed. I turned myself into an expert in the process. (Two book award committees and dozens of reviewers and endorsers apparently agree, because Raising a Sensory Smart Child has gotten a phenomenal response from those folks.) My coauthor, Lindsey Biel, OTR/L, provided the therapist’s perspective, which broadened the appeal of the book. You might want to consider a coauthor or at least a foreword from someone who has professional credentials who can vouch for the credibility of your parenting advice.

A novel. You can “fictionalize” your life and start writing a novel. Know whether you are going to make it a mystery, a romance, commercial women’s fiction (such as a novel about a mother and daughter who experience conflict they have to resolve), or a work of literary fiction. Know the conventions of these types of books so that you are clear on what you are writing. If you are going to write commercial women’s fiction, read some novels in that category. There’s an old saying: To be a good writer, you have to be a good reader. Did you know that bestselling novelist Jeffrey Archer said he read 100 novels before starting his own? That might have been more than he needed to read, but it goes to show you really do have to familiarize yourself with the type of book you want to write.

I also talk in my video How to Write a Book Based on Your Life about using sensory detail and storytelling so that you “show, don’t tell”—another old saying in the book biz. When you write, put us in the middle of the action and the moment of the scene, even if you are just writing an anecdote in a business book so you emotionally engage us. You don’t have to go on for pages giving us exhaustive detail about a client you worked with, but give us a sense of what it was like to be in the situation that went from uncomfortable to a sense of possibility for change. Show us how you overcame your bad habit of saying “yes, of course” and instead saying, “I’ll need to get more details before I commit to doing that.” Even a nonfiction book has a narrative arc. Perhaps you will show us how you went from hating your body to feeling grateful for the healthy body you inhabit, from weighing yourself obsessively to telling your scale, “Kiss my butt, buddy,” and weighing yourself once a year, not obsessing about the number. You started at a low place and achieved success in some area of your life. People want to see how you did that, and your book can do the job of conveying your story.

Need help conceptualizing your book? Stuck on the title and overarching theme? Not sure if you should go with life lessons around your parenting successes or with a funny memoir? I can help. Give me some details about where you are in your process. Think about where you see yourself going with this book (doing podcasts and public speaking? being on local TV and radio talk shows? having a blog and newsletter along with a popular Instagram account?). And let me know if you’re ready for a one-hour consultation call and perhaps some coaching as you start your writing process. Contact me at info@nancypeske.com and let’s get you firmly on the road to writing and publishing your book.

 

how to write a book 7 ways

How to write a book based on your story or work: I can help you figure out what type of book you want to write.

If you have no author platform whatsoever but want to write a book, you face two big challenges. The first is that you will have no feedback from actual fans of your work and ideas as you start to create a book to serve their needs. A book is as much about your audience as you. Get to know who they are by beginning to build an author platform from scratch. And your second challenge? Gathering email addresses of people who are interested in what you have to say and who are likely to buy your book, and even likely to promote it to others online using social media, email, and other means, without you having to pay them. Yes, your fans can help you sell your book. So meet challenge number one and challenge number two and start building an author platform and following now.

 

Many authors begin to set up their public presence with a website and a social media page based on their name. If your name is a common one, this might require some creativity. You have to search the Internet and Amazon.com or BN.com to see if another author or expert has a similar name. You might brand yourself as Dr. Myfirstname (if you actually hold a doctorate), use a middle initial, or use your full name with Author after it—such as www.SallySmithAuthor.com Reserve the URL (website address) and basic hosting services, and work with a website design software you find easy to use or a website designer.

 

Designing Your Site

What design platform should you use for your site? Many designers seem to like WordPress because you can customize it easily, but I find it cumbersome as someone who doesn’t want to build a career in website design. Weebly and Squarespace are other options. Personally, I like Wix, which is very user friendly, but some say it has some issues that affect search engine optimization—that is, how easy it is to find your site using a search engine such as Google. Whatever design platform you use, you will want to set up a website with a homepage, an About page, a blog, and probably at least one more page (Services if you do coaching or speaking engagements, Books for the books you’ll be writing).

Let’s say you go with Sharon McCorcoran dot com and you aren’t yet sure what your book’s title will be. You can always buy the domain name for your book title and have it redirect to your website. In fact, your hosting service might throw in a second URL for free and redirect it to your main site for you. Since you don’t have a firm book title yet, on your Books page you can note that your book is forthcoming and that anyone signing up for email announcements will be informed of its publication (more on email subscribers in a minute). You can do a mock-up jacket if you like, try out a title, or simply say you will be writing a book on your work. Or you can skip the book page for now. If you provide services or do speaking engagements, put some information about all of that on your Services or Speaking page. Many templates allow you to add some endorsements from people who have something positive to say about your coaching, consulting, or workshops, and this social proof can be extremely helpful for building credibility and gaining new clients. If you have no book or service page, then your website is simply an enhanced blog which is okay if you’re just beginning to build your author platform.

Your Website Pages

Next, on your About page, put up a good headshot photograph of yourself, and maybe some other photos that help people understand more about your work, along with the story of who you are and why you do the work you do. On your Blog, write up at least two blog pieces that show how you write and what you want to write about. Make them 600 to 1000 words and give them interesting titles that nevertheless give readers a clear idea of what’s in your blog piece. Use tags and categories: Tags are like keywords and categories are bigger concepts. For instance, on my site, you will find more than one article on Author Platform, so clicking on that category can help the visitor find lots of valuable information on this topic. A blog is very important because if you want to convey to people who you are and what your work and writing is about, visitors will check your biography on your About page, but then they will want to see what valuable information you have to offer them. Your blog could be inspirational, funny, insightful, informative, or all of those things. But if you want to sell a book to people who do not know you, you must convey what you’re all about with a website that has some basic pages and a blog. Be sure your blog allows for comments, and respond to people who post messages and comments to you. By talking to you, they are giving you valuable feedback on your work that can help you conceptualize and shape your book. Set up your blog so you can monitor your comments before they post. You’ll want to disapprove/trash any that are clearly just created by digital programs designed to embed backlinks to a junk site selling fake Gucci watches and the like.

 

build an author platform online website blog

Start to build your author platform online with a website.

 

Your Website’s Look

What should your website look like? Find websites for authors in your genre that appeal to you. How are they set up? How do they use the real estate? When you scroll down to view them on your phone (the most common way to look at websites), what’s that experience like? Is there a sense of movement, through how the background pictures and the text interact as you scroll, or through videos in the background? Do you see a book jacket and if so, is it flat or angled? Where do you find a short summary of what their work is all about? Look at websites on a desktop or tablet, too. How is the experience different? What’s the first message you get? What impression does the site make? Now, using your website design software, work with both types of layouts—desktop and vertically held mobile phone—to make the website showcase what you most want to say. Where does your message and brand meet your visitor’s needs? If I go to Sue’s website, do I immediately see her in casual, natural color clothing hugging a dog, some nature images (such as clouds or water), and the message “Natural Healing for Fur Babies”? Really take your time with this process and ask visually gifted friends to help you, and verbally gifted friends, too. (I would tend to see problems with wording, and typos, because I’m more verbal than visual. My visually gifted friends would more quickly notice that the background color doesn’t work very well with the colors of the images.)

 

Social Media Links

Next, you’re going to want to put on your website icons (symbols) for any social media accounts you have that tie in to your work. These would not necessarily be the accounts you use to share photos of your kids with Grandpa or your in-laws, but social media accounts where you know you’ll want to focus on getting strangers to appreciate your work and message. I like Facebook and YouTube for building community, and Facebook is very easy to set up right away if you want to just post photos and words and some rough videos made on your phone. You can start building a following with the ideas in my eBook 25 Powerful Ways to Get Engagement on Facebook. Social media followers who give you feedback can help you conceptualize and shape your work just like your blog followers can, so treat them like gold and always respond to them. Also, consider adding social media icons to your blog make it super easy for visitors to share your blog pieces on social media.

 

Email Subscription Box for a Newsletter and Announcements

Finally, you will want to set up an email subscription option so you can begin capturing emails of your followers. You’ll want to do a newsletter to them that will help them know about new content from you, such as blog pieces, and learn about your services, your book (when it becomes available), any other books or services or online courses you recommend, and more. Newsletters should be a mix of quality content and advertising for what you are selling or giving away (such as a free teleseminar or free eBook or audio). It is easy to set up an email subscription option with services like Constant Contact or Mailchimp. I know Wix makes it very easy and can answer all your questions for free. Typically, you can get up to 2,000 subscribers you can send newsletters to more than once a month, without paying for each newsletter blast. Be sure that when you connect your website to an email service, you set up an autoresponder email that says, “Thank you for subscribing.” I personally like having an email subscriber box on the right-hand side on a desktop view because it catches the eye. Also, I generally favor red boxes, which research shows can be much more effective at getting people to click on them. And if you use a pop up box, you should set it up to only show after people have been on your site for several minutes, or are about to leave your site. Otherwise, they’ll just close it right away so they can read what they want to read, and leave, having forgotten all about that pop up.

Want to know more about building your audience and conceptualizing and writing your book? I have many useful articles on my website and blog at www.NancyPeske.com. Or, just book a 30-min. call with me and I’ll give you custom advice (write me at info@nancypeske.com)

Questions? Comments? Talk to me!

 

An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers.

 

Building an author platform means figuring out how what you have to say fits in with the needs of book buyers—and figuring out how to get the word out to those book buyers via a platform. To start building an author platform, follow these 7 steps and begin to create a following for your book now, regardless of where you are in the process of writing it.

 

Step 1: Begin speaking and writing about your story and the topic of your book if you haven’t already. If you’re writing a memoir to inspire other women to take control of their finances after a financial crisis, get your thoughts together and try them out on a Facebook page or a blog attached to a simple website. If you want to write a memoir based on your experiences, start writing—and start talking about your experience with others online and in person. Discover where people interested in what you want to say congregate in the real world and in the virtual world. Summarize your topic in a few words and do a Google search. What pages come up? Where are people finding information about your topic?

 

Step 2: Analyze the market.  What are others with messages and stories like yours doing to get the word out? What social media do they use? How do they connect with their followers? Women over 40 are the biggest book buying demographic. They love Facebook, Pinterest, and YouTube. LinkedIn and Instagram are options, too, as is Twitter. Figure out where people are talking about your topic and get active on that social media site. You don’t have to have accounts on all of them or be active on all of them, but you do have to be out there and see what people are saying.

 

Step 3: Put down the megaphone for a minute. Communication is a two-way street. Yes, you have something to say, but you also need to listen to your followers and potential book buyers. How are you going to connect with them in such a way that you aren’t just talking AT them but WITH them? How can you use social media or a blog to hear from them? How can you do a workshop with them to hear their questions for you? What do THEY need from you, your work, and your book?

 

Step 4: Brand yourself, your story, and your work. If you do public speaking on a topic, or have a professional reputation that’s integral to the book you wish to write, you already have a brand, although it may need some tweaking. A brand is an identity or image. What is your public image? How do you get it across on your Facebook page, YouTube Channel, or website and blog that you showcase you to people outside of family and friends? If you have no brand and no public image that strangers who would be interested in your work and your book can access online, you need to get one—now.

 

Step 5: Find or tweak your tagline, hook, or title. If you write on parenting, what type of parent are you? What is your message to other parents? How can you sum it up in a few words that will resonate emotionally for other parents who would be interested in your work and your book? If you have a hook already, is it working for you? Did you outgrow it? Is it hard for people to remember? Too much like someone else’s trademark? Play with it! Get a great tagline, hook, or title.

 

Step 6: Develop an online presence. It’s not enough to be out and about in the real world talking about your story and your ideas. You must have an online presence that includes social media accounts. Join the conversation about your topic that is unfolding online. Social media not only allows you to express yourself but also allows you to get feedback and questions from others. Your fans can easily share your posts and videos with others and do publicity work for you. Don’t delay creating an online presence just because you’re not sure how to go about it. You can get started with a website and blog and begin blogging. Go to WordPress.com and begin WordPress blog. Or, start with a public Facebook page for your work or idea, and ask people you know are interested in the topic to follow it and like, share, and comment on your posts. (You’ll find practical tips for making that happen in my eBook 25 Powerful Ways to Get Engagement on Facebook.) YouTube is now the #2 search engine on the web (behind Google), so create some videos and a YouTube Channel. (Here is my own YouTube channel for Nancy Peske, the Sensory Smart Parent, if you want to get some ideas.) Do a browser search for tips on how to blog, how to make a video blog, how to upload a video to YouTube, and how to use Facebook. Ask a friend to help you. Take a webinar or teleseminar. Buy a book on social media. Or hire me to help you strategize your social media and online presence. I’ll get you started!

 

Step 7: Pay close attention to what other, similar authors are doing. Check out some of the social media pages, websites, and blogs you follow for ideas. And take a look at these examples of hooks and brands some of my clients have created, and created an online presence for:

 

Author Victoria Treadwell has a website that will tell you all about her marvelous 30,000-word memoir of helping her husband triumph over brain cancer, called Love & Grit.

 

When Mama Can’t Kiss It Better: A Journey of Unconditional Love, Loss, and Acceptance by Lori Gertz has a Facebook page.  Her blog, where she writes pieces about her experience having to un-adopt the daughter she dearly loves, can be found at www.lorigertz.com

Intuitive counselor Tara Taylor, whose tagline is Be the Master of Your Life, has a website at http://www.tarataylor.ca and public Facebook page for herself as an author.  Tara’s personal life, which led to the coaching and counseling work she does, was fictionalized into a paranormal YA series beginning with the book Through Indigo’s Eyes which was cowritten with Lorna Nicholson Schultz.

 

Kathi Casey, The Healthy Boomer Body Expert, has a website at www.kathicasey.com  Her Facebook page is Kathy Casey, Your Healthy Boomer Body Expert.  And she has a YouTube channel featuring videos demonstrating her work. Her book is Stop Back Pain! and its website is www.kissbackpaingoodbye.com

 

Debbie Magids, psychologist, uses The Total Health Prescription as her tagline and her name as her website, www.drdebbie.com  Her Facebook page is Dr. Debbie Magids Her book, available in bookstores, in online bookstores, and through her site, is All the Good Ones AREN’T Taken. 

 

Elena Mannes, Mannes Productions, wrote the book The Music Instinct, available in bookstores, online, and through her website: She has a website for her work as a documentarian at www.mannesproductions.com

 

Carl Greer, author of Change Your Story, Change Your Life and Change the Story of Your Health from Findhorn Press, has a website at www.carlgreer.com and a Facebook page for Carl Greer, Author  as well as a Twitter account. Carl Greer began his website, blog, and Facebook page after writing his book and before creating and sending out his first book proposal.

 

I began creating my website, www.nancypeske.com, and this blog  in 2009 in order to help people learn about my work and get guidance on how to write a book, get it published, and market it. I have a Facebook page for my work as a ghostwriter and developmental editor, called Nancy Peske, Literary Editor.  I  love to hear what people have to say, and I solicit feedback to help me become better at serving their needs and doing what I do.

Nancy Peske Developmental Editor

Developmental editing, ghostwriting, and book publishing consultation are key to my brand.

 

Your platform won’t build itself, and you don’t have to wait to get your book written to start creating it. Take action now to build your platform! And follow this blog, as well as my Facebook page, for more helpful tips on building a platform, writing a book, and getting your book published. Just sign up at www.NancyPeske.com AND you’ll get a free report on how to find the right publisher for YOU! And check out my ebook 25 Powerful Ways to Get Engagement on Facebook.

 

Any other questions on platform building? Feel free to ask a question here in the comments!

 The dog days of August can be the most frustrating for a writer because it’s next to impossible to get the attention of an agent or, if a proposal is on submission, an editor. Rather than drive yourself crazy waiting for a response to your e-mail or snail mail, here’s what to keep yourself from feeling frustrated:

1.   Consciously choose to be patient and not to nudge. If you push an agent or editor for a response, you predispose that person to look for reasons to reject it. Agents and editors hate feeling pressured, and it’s always easier to say no than it is to say yes. Don’t prejudice them against your project. Focus instead on getting someone else’s interest and making your book an even hotter property. Light a fire under the pokey agent by sending it to other agents, or have your agent submit it to other editors. That way, you may be able to send them the message, “I have interest from someone else so please let me know whether you are interested as well.” That is much more likely to get them excited than the message a nudge note really sends: “Can you please get back to me? I’m feeling sad and anxious because no one has expressed interest in my project yet”!

 

2.   Build your platform. You could twiddle your thumbs, agonize, vent to your fellow writers, your partner, and your pet, or call a psychic to get her take on your proposal’s prospects, but here are some more practical ways to spend your time right now. All will improve your chances of getting an agent and book deal:

 

–Offer to be a guest blogger on a popular blog.

–Write more blog pieces. Tease them on Facebook, Twitter, and LinkedIn.

–Write a free “service” article (how to do such-and-such, 7 tips for such-and-such) and submit it to a free articles Web site.

–Comment on major blogs and include your URL.

–Do some Tweets or Facebook posts. Drive people to your Web site and make sure your site encourages them to give you their e-mail address so you can someday send them notice of your book’s publication.

–Get bookings on radio shows (traditional or online shows are always looking for guests). Doing live radio is an art so you might as well start practicing it now. Again, drive people to your site and/or Facebook page or Twitter account.

–Set up some speaking engagements.

–Make some informational videos and post them online and on your website.  Tweet about them and feature them on your Facebook page, and announce them on LinkedIn.

–Learn more about other forms of social media that are becoming more popular and start thinking about whether you might benefit from investing time in using them.

–Do a social media campaign to boost your number of followers.

Remember, if you get a publicity break, or suddenly have a big uptick in followers, you can send a nice note to the agent or editor saying, “I just thought I’d let you know that I’ll be on MSNBC tomorrow/have a blog piece on Psychology Today this week/got 2000 new Twitter followers/stripped for Playboy magazine to build my “healthy body” brand.” Think of all the many ways you can draw attention to your brand at this critical point. (I’m not kidding about the centerfold: When I was an in-house editor, one of my authors, who wrote guides to improving intimacy, appeared in a major men’s magazine half-clothed, the month of our annual sales conference. That certainly woke up the sales force! My authors with similar books in the pipeline were intrigued by this bold move, but decided on other means for self-promotion!)
Envision the sale. Imagine that you have gotten the call from the agent or editor saying, “This is the greatest thing EVER!” Visualize every moment of that call…yourself on a major national television show talking about it as the host stares at you, enraptured…your book’s title on the top of the New York Times bestseller list…you speaking to an audience of aspiring authors, telling your story about how you, too, thought at one point that there was no hope but then the call came and now look at you. Don’t feel embarrassed by this exercise. Many successful authors have envisioned their success and infused their fantasy with the emotions so that it felt real, only to have that success play out in reality.

 

Many aspiring authors contact me about help with writing a book based on what they’ve learned as a result of their experiences. They want to help others by sharing their story, wisdom, and advice in a book but don’t know how to start to write a memoir, novelization, or self-help book based on their experiences.

Now, I am all for writing your book solely for the sake of catharsis and self-expression. I think more people who are in a healing process should write about their experiences, as an act of self-empowerment. That said, writing for an audience that has its own needs is different from writing for yourself. Don’t confuse the two. Your needs and desires have value, but they are not always the same as a reader’s needs and desires.

Maybe you already are certain that you want to write a self-help book and weave your story, and other stories, into the book and use it as a sort of credibility card for your work but also as a key tool for your clients and followers. Maybe you feel strongly that a memoir is the best way to get your story out there and inspire and educate others.  If you’d rather not use real names, or you would like to explore what might have happened instead of just what did happen, you can think about turning your story into a novel. You can also consider writing a book of life lessons, with advice based on your story, and don’t offer any specific advice to readers.

If you’re struggling to conceptualize your book, here is how to get started.

* Write. Notice I didn’t say “write your book.” Some people free write until they reach hundreds of pages of material and there’s nothing wrong with doing that, but it’s easy to get attached to what you’ve written, and what’s on the page may not work as the basis of your book. Start small. Write a blog piece, a scene, or a chapter. Play around with it: Write it in first person, then second, then third. Write it as fiction or as a memoir, or as an anecdote illustrating a point, like you would find in a self-help book. Explore your story and your message from various angles to get a feel for how you want to tell it.

* Look at your goals. What audience would you like to reach, and why? What other types of books are they reading? Where do they hear about those books? Do they buy books based on advertisements, word-of-mouth recommendations, Facebook posts, bookstore displays–what is the main way of reaching them? Why do they trust the authors of those books? Are they drawn in by the power of the author’s personal story? Are they impressed by the author’s work as a therapist or coach? These are the kinds of questions that will help you to put yourself in the shoes of your potential reader and know how to write for that individual and how to get him or her to know about your book. You’ve thought about what you want to write. Now think about who wants to read it.

* Look at comparative books. Know what other books and information are out there. What is your fresh idea, take, or spin? If you know you want to write a self-help book on a particular topic, be aware that your idea probably isn’t completely unique but that’s okay. Give it your own take.

* Check in with your gut. Does it feel right to do a memoir, or even a novelization, of your story? Do you want to share life lessons, or give advice? Do you want to create exercises that will help the reader to learn what you learned, only in a more pleasant way? Get in touch with your instincts about the book you are meant to write–and think about whether you might be meant to write more than one book!

 

How do you get started writing your story?

* Consider collaborating or procuring a foreword. I knew I wanted to write a practical guide for parents whose children had sensory processing disorder because it was incredibly difficult to access that information back when my son who has SPD was two years old and newly diagnosed. There were NO practical books that could help me figure out how to brush his teeth or calm him when he was having a sudden tantrum. I teamed up with my son’s occupational therapist, who was not only treating him for SPD but who had also done some writing herself, to create Raising a Sensory Smart Child, a book that offered two valuable perspectives and appealed to parents and professionals. If you’re thinking you don’t have the right credentials to write your self-help book, find someone to team up with as a collaborator, or ask this person to write a valuable foreword for your book. I ended up with both a collaborator and a foreword writer with an important name in the special needs community (Temple Grandin).

* Start your outreach now. Begin building your author platform. Get a Facebook page and a blog if you’re going to create a memoir or a nonfiction book. If you want to write a novel, start writing regularly and working with a writer’s group to receive and give feedback and support (your fellow writers may well become your loyal readers!). If you’re blogging or on Facebook, ask your followers for feedback. Ask them questions to get them involved in a conversation, and respond to their answers. Encourage them to subscribe to your blog, like your page, and give you their email addresses so you can contact them in the future (you should offer a free gift, or a just a promise to send them information but never to sell their email address to anyone). Think about building a community of followers who talk among themselves and to you about your topic. These followers will not only buy your book when it’s ready, but they will also spread the word about the book or any other products or services you want to promote–not because you pay them but because they believe in you and your work and message. You can learn more details about starting to build your author platform on Facebook in my new eBook 25 Powerful Ways to Get Engagement on Facebook.

* Make a habit of learning a little more every week. Notice I didn’t say make this a goal: I said make this a habit! Every week, schedule time to learn more about your topic and your audience and more about using social media, creating webinars and teleseminars, marketing, doing workshops and lectures, and getting the word out about your work and your message. If you don’t make time to do it, you will become overwhelmed by all there is to learn once your book is actually written. Set some boundaries so you don’t get sucked in to using social media so often that you don’t get any writing done–it can be addictive!

* Talk to a book publishing consultant or developmental editor early on in the process. It can be invaluable to toss ideas around with a knowledgeable publishing insider. It’s energizing to have a clear picture of your overall strategy and clarity about what you can do write now to get started creating your book. If you are going to contact me, do give me some details about your book project and whether you’re leaning toward self-publishing or building your platform then aiming to get a book deal. We can schedule a brainstorming session and focus in on your brand, your plan, and your action steps for getting closer to your goal right now. Email me at Nancy at nancypeske dot com and check out the services page on my website, www.nancypeske.com.