Monthly Archives: March 2011
Lessons for Aspiring Self-Help Book Authors: What NOT to Do to Your Brand!
As part of my research for a book proposal I’m working on, I’ve been looking at a bestselling self-help book that was recently featured on Oprah’s show. I see from the acknowledgements that I know the acquiring editor well; she … Continue reading
Filed under bestseller, bestselling author, book length, book publishing, book publishing economics, book publishing revenue models, chapters, eReader, frontlist books, grammar, headers, listen to the customer, Oprah, pricing your book, sales book, sales of books, self-help books, structuring nonfiction, write a bestseller
Selling Books in Unusual Places
The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most of us, it seems natural to find a gift book in a gift store, a book on “how … Continue reading