Every February in New York City, the crocuses bloom–and for years, you could also count on a new Cinematherapy book being published. My coauthor and I deliberately chose February for our book’s publication because in February, people are thinking about movies. The Golden Globe Awards have been handed out for the past year’s films, and the Academy Award nominees are about to be announced. We did a press release every February with our own spin on the best movies, and got plenty of publicity breaks with morning drive-time radio shows looking for a five minute feature that was funny, lively, and timely, and with our press release in hand, the “morning zoo” deejays had something fresh to talk about. Publishing your book at the perfect time means paying attention to what people are thinking about at a given time of year.


As you think about the potential audience for your book, think about what time of year your audience would likely be most interested in your topic–and in reading about your book online or going to a lecture or bookstore reading. Look at the publication dates and months for your comparative books, and think about why the publisher might have chosen those particular months for publishing the books. Why was one book published in March and another in May? Can you figure it out?



When it comes to picking the perfect publication date for your book, months matter. As Gretchen Rubin, author of The Happiness Project, recently pointed out in her blog, September is the new January. People are ready to start anew with a diet, a new hairstyle, or a new marriage (September is the hottest month to get married next to June). August is a very tough month to publish books, even beach reads, because people just aren’t paying attention to publicity, television shows are on hiatus, and they often chose their beach reading already. Fall of a presidential year is a perfect time for publishing your book on political topics or presidential history. January is when people are thinking about changing their habits, and June’s a great time for publishing a book that a bride, a graduate, or a father would appreciate.



Also, look at lists of holidays both famous and obscure. My coauthor and I liked to write humor books about men and women, and we knew Valentine’s Day would be a great time to publish our book Frankly Scarlett, I DO Give a Damn!: Classic Romances Retold. You might want to publish a book on compliments in synch with March 1, which is Compliments Day–just one of many interesting holidays. Writing a book about health? Check out a list of  national health issue awareness months. 


Traditionally, publishers put out their potential bestsellers in the fall for Christmas buying. Rarely will they aim for a December publication date, since bookstore owners and salespeople are so busy selling books that taking new books out of boxes to place on shelves is not a high priority.


There might be a few different months when it would be wise to publish your book and seek the attention of potential book buyers. The parenting book I coauthored, Raising a Sensory Smart Child, was published in March but a September publication would have worked, too, because parents are often looking for books that will assist them in supporting their child who isn’t doing well at school. In fact, we chose to release the updated version of the book in September.


So ask yourself, “If I were my ideal book buyer, when would I be least distracted and most interested in reading more about my book and clicking through to purchase it?”


And if you’re looking at a date far off into the future and are feeling impatient, don’t worry. You can always spend the time between now and then building your author platform and following so that you have many more eager readers ready to buy your book when it is published.


“What’s in it for me?” That’s a key question on the mind of a potential follower/book buyer who is interested in mind/body/spirit nonfiction, the type of book I work on. (Editors, like ghostwriters, specialize in certain genres.) Whatever you are writing, it should sit firmly in that sweet spot where you and your work meet up with someone else’s need or desire to become informed, amused,  inspired  invigorated, etc. When you conceptualize a memoir or self-help book based on your story of overcoming challenges, you have to remember the needs of your potential reader. She wants to learn how she, too, could be like you, and do what you have done. She wants to feel a bond with you. If you want to write a story about a series of terrible situations you survived, do that because it has meaning for you and because it can be a valuable step in your healing process. But don’t assume people want to share in your trauma, as they have their own traumas to process. If you want to write mind/body/spirit nonfiction that inspires and educates others, you have to step back from your story and imagine what your reader wants to read. She wants to share in your recovery from abuse, low self-esteem, addiction, and so on. The story of your trauma should be just a small piece of the book you are writing for her.


self-help book or memoir

The story of your trauma should be just a small piece of the book you are writing for a reader of mind/body/spirit nonfiction.


I hear daily from would-be authors who want to write their story of trauma, and I tell them that if they want to write and inspire others, they need to focus on how they overcame the trauma. As a reader, I always want to know the answer to “What’s in it for me?” I hope the answer is, “An engrossing story that educates me on how I can overcome trauma in my own life.”


Karin Volo’s memoir, 1,352 Days, tells an absolutely harrowing tale of how she survived nearly four years of being locked up in a county jail fighting extradition to a foreign country where you’re presumed guilty, not innocent. When I worked with her as a developmental editor to tell the story in an inspiring way, I encouraged her to maintain riveting details about her painful experiences, including the shock and fear she felt when hauled away from an airport gate in handcuffs or locked into a cell with strangers who could have committed a horrific crime for all she knew. However, the story that resonated for me, and that I knew would resonate for readers, was the story of how she got through those years in which she was separated from her young daughters and family, how she kept sane and optimistic, and how she came to forgive herself and her ex-husband for their roles in bringing about this frightening series of events. The book is a memoir, but as a reader, you  will feel it’s about you and what you can do to own your role in bringing about difficulties in your life, and what you can do to change your habits of mind and behavior and let go of anger, resentment, and shame. It’s her memoir, but in essence, it’s about… YOU.


Other nonfiction books I’ve worked on are in the self-help vein, and have practical strategies, tips, exercises, and action plans for transforming your life. They incorporate stories and anecdotes, but those stories don’t go on page after page in exhaustive detail. I took my own story about discovering my son had sensory processing disorder, and learning how to help him, and wove it in my book Raising a Sensory Smart Child, but I kept the stories short. I deliberately tried to paint the scenes emotionally so other parents could relate to my experience. I made myself vulnerable on the page, because it’s always easier to take advice from an author who admits to her own failings. In short, in telling those stories, I was always aware of how my reader would feel reading them.
Here’s a trick for making sure your stories are as much about your reader as they are about you. Watch how often you write “I” compared to how often you write “you” or “we.” My general rules are as follows:


Consider using “we” to create a bond with your audience: “We parents know what it’s like…” “We all try and fail at times…” Consider using “you” to give advice or create an intimate conversation with the reader. “You can consult with an occupational therapist…” “You might want to look at how you approach your child when he’s totally absorbed in what he’s doing…” “You, too, might be feeling overwhelmed by all the choices…” If you use too much “we” language, it can start to sound as if you’re pontificating, so be cautious. In self-help, I favor “you” but will often switch from “you” to “we” when I’m concerned that the author might take offense at the assumptions I’m making about her.  Rather than write, “You play a role in your child’s inability to control his temper”–ouch!–I would write, “If our children are unable to control their tempers, we parents need to know that we play a role in that” or “We might hate to admit it, but we parents always play at least some role in our children’s inability…” I might stick with “you” language and write something like, “You may not realize it, but you could be playing a role in your child’s inability to control his temper.” People don’t like to read about their failings, and they don’t want you to be the expert on high telling them what they are doing wrong and never admitting you screw up, too, so make sure that your language reflects their need to feel connected to you instead of judged by you.


Never forget that you are writing for a reader–not just for yourself–and your writing will be much more engaging, and much more likely to attract followers to your work.


Have you completed a memoir, or written a lot of material, and become stuck? A developmental editor can help you figure out what you need to do and how you can reshape your material. I do this work and find it very rewarding because I love helping clients tell their stories. Whenever I can, I offer would-be authors advice on how to get unstuck in the process of writing their memoir or self-help book, and in that spirit, I’d like to share with you an interview I did with a colleague, Al Desetta.

Al Desetta is a ghostwriter/developmental editor I have referred people to when the project isn’t quite right for me or the timing isn’t going to work out given the client’s plans and my schedule. I asked him to shed some light on how he works so that people who follow my blog can learn from him.


Nancy: Many people are confused by what a developmental editor does. How would you describe what you do?


Al: A developmental editor helps an author develop the true potential in a completed or partially completed manuscript. Unlike a copyeditor who simply corrects a manuscript, a developmental editor looks for ways to help the author improve it, which typically includes helping the writer reorganize the book, rewrite parts of it, add new or additional information, cut or deemphasize parts of a manuscript, etc. For example, I often help memoir writers deepen certain aspects of their stories that they may have overlooked or not considered important. Writers—especially first time writers—are frequently too close to their experience to fully realize the true power in certain events. As a developmental editor, I help authors find the “diamond in the rough” of their experience.


Nancy: Who is your typical client? Why do they hire you? For instance, where are they in their process of writing?


Al: A typical client is a first-time author who has written a book, but who is uncertain about the quality of the work and seeks me out for objective and constructive feedback. They know they have the germ of a good idea, or even a pretty well-developed book, but they want someone who can offer a professional opinion on the state of the manuscript and ways to improve it.

developmental editor

Stuck on writing your memoir? Hire a developmental editor to evaluate it and help you write it! Developmental editor Al Desetta explains.


Nancy: You ghostwrite and you do developmental editing. How do you help a client decide which service is the right one for that particular project?


Al: Usually clients are pretty clear about which service they want. Ghostwriting is for people who don’t have the time or skills to write their own books. Developmental editing is for authors who have written their own books, but who are stuck in some way. Sometimes developmental editing also includes some ghostwriting. I’m helping an author right now who has partially completed a memoir. Some of what I do with her is developmental editing—I ask her questions and point out areas where she can improve and develop the manuscript. But I also do a little ghostwriting to help in the process—I interview her about aspects of her life, write chapters based on the interviews, and she then revises these chapters and adds more information.


Nancy: When you get full or partial manuscripts from a new client working on a nonfiction book, what are the most common problems you see?


Al: Two common problems are overwriting and lack of a workable structure. These problems often surface in memoirs, but are also true of most nonfiction books.


Memoir writers often tend to overwrite—they are so close to their experience that they don’t know how to manage or shape it. They think they can write their way out of this problem, but that only compounds the problem. A memoir can’t be about an entire person’s life—it has to focus on an aspect of a person’s experience. What you leave out is as important as what you decide to include.

Related to this is the importance of structure. When an author doesn’t have a workable structure or organization, it’s like driving without a map. Or, to use an analogy that a writing teacher once told me, you set out rowing on the ocean and you lose sight of land. And you keep rowing, hoping to sight land on the other side. But pretty soon you realize you’re lost on the ocean and more rowing (or more writing) won’t get you back to land. Having an organization or structure at the start helps a writer from getting lost, especially in memoir writing, where the author has access to great amounts of information about her life, but often isn’t sure what to include or how to organize it.


Nancy: Are there any recent developmental editing projects that stand out for you that self-help mind/body/spirit or inspirational memoir writers could learn from? Any lessons you drew from these recent projects, or were reminded of?


Al: One lesson that always stands out is how gratifying the process can be, for both writer and editor. People have life experiences or ideas that they’ve always wanted to write about, but all authors encounter obstacles as they try to write about them. Right now I’m ghostwriting a memoir for a mother and son who were held captive for months by Islamic terrorists in the Philippines. It’s been a wonderful experience to help them create the book they’ve always wanted to write, a process that has also helped them to heal.


As a developmental editor and ghostwriter myself, I understand Al’s enthusiasm for helping people to tell stories that lead to healing for themselves and others. If you are eager to get unstuck in writing your memoir, consider contacting a professional, experienced developmental editor to get you back on track.


Al Desetta’s website, where you can learn more about his services and the kinds of books he has worked on, is www.AlDesetta.Com



Back when I was an insecure high school freshman, I worked on a school play in the costumes department, and looked up with admiration to the senior girl in a lead role. She seemed so sure of herself, so confident on stage. I hoped someday to have those qualities she had—and wouldn’t you know that many years later, the universe would bring us together again in collaboration through our professional lives? Susan Wehrley came to me as an editing client through my colleague Stephanie Gunning when Stephanie and I were both living in New York City.  When Susan and I realized we remembered each other from our little high school and that play long ago, we knew we were destined to work together—and eventually, we became good friends. Her work and mine are simpatico, and I think there’s much you can learn from Susan and her insights into how we hold ourselves back from living the lives we desire and enjoying the success we deserve.

Susan Wehrley’s new book, EGO at Work, will be released this spring, and she is currently offering a related webinar called EGO Challenge. It will run Wednesday nights, April 8 through July 15 from 7:00 to 8:00 p.m. CST and includes live Q&A sessions so you can get coaching for success from Susan, who has worked with business leaders and teams in Fortune 500 companies such as Pepsi-Cola and Harley Davidson, as well as helped build companies from the ground up! Susan  is the author of several books on personal and business success and has been featured in an hour-long PBS special on WMVT-TV in Milwaukee, Wisconsin. She is brilliant at getting people to play well together in the sandbox—and we all know how important that is! Moreover, she gently but firmly coaches people into finding their purpose and passion so that they can be more effective at work and at home. Susan’s a dynamic coach and business innovator who created her own company. called Biz Remedies, to help entrepreneurs collaborate with each other. I asked her about her book and her insights into EGO at work.


 I think many of us, particularly if we’re authors or in the mind/body/spirit field or both, second-guess ourselves about our egos—we worry, are we being egotistic, or should we embrace our ego?

There is a lot of misunderstanding about the EGO.  I have written a book about it because many people, not just authors in the mind/body/spirit field, have this same concern.  The book explains how I see the EGO in three ways:

1)      Little EGO, which is our insecurity and self-doubt that keeps us from attaining our purpose and goals. It tends to blame others and circumstances and finds it hard to be compassionate, collaborative and innovative with others because it is easily offended and takes disagreement and difficulty personally.

2)      Big EGO, which is our mask of grandiosity that covers our fear and self-doubt. It keeps us from attaining our purpose and goals, because it tends to blame others and circumstances and gets easily angered when things aren’t going as it thought it “should.”  It tends to push people towards what it deems as the “RIGHT” way (our way)!

Both of these aspects of the EGO come from our fear-based thinking and way of being. We are   egocentric or self-absorbed when in little EGO or big EGO.

3)      Ego-strength, is our authentic self that knows who we are and what we are called to do or say. It is the part of us that is resilient and doesn’t take others’ opinions personally, because we are not focused on safety, security, love, and belonging like we are when we’re in the other two aspects of our EGO.  As a result, we are more focused on purpose, passion, power and peace and can be more compassionate, collaborative, and innovative with others.


 I LOVE that you took on this topic of the ego at work–meaning the workplace but also in our lives. Why did you capitalize EGO in your book’s title?

I capitalize EGO to remind us that when we are in our little and big EGO, we are Edging our God-like Self Out and also Edging the Group Out because we are so absorbed in our own thinking of what is right or wrong or how things “should be.”

Susan Wehrley's new book, EGO at Work. Consider attending her webinar!

Susan Wehrley’s new book, EGO at Work. Consider attending her webinar!



How does our “little ego” prevent us from being compassionate, collaborative, and innovative?

Many believe the little EGO is being humble, but it is not. The little EGO is very self-absorbed and insecure.  It tends to be more focused on pleasing others because of its concerns with safety, security, love and belonging. With this focus, it is hard to be compassionate with others who may think differently, and to agree to disagree, which is the essence of collaboration. If we don’t get out of the scripts in our mind, how could we possibly create something new and be innovative?


You talk about being in our “ego strength.” What is that, and how does that help us to be compassionate, collaborative, and innovative?

When we are in our Ego-strength, we respect that we all have a different point of view and are open to agreeing to disagree.  We don’t take others’ opinions personally and instead of being offended or angered by a different opinion, we are curious to discover another person’s point of view. It takes Egosstrength to stand tall in who you are and allow someone else to do the same. The conversation, when it is this open and honest, can lead to an “a-ha” moment (a heightened awareness) that helps all parties realize something neither of you realized before. This compassionate, collaborative and innovative connection is, in my opinion, the most spiritual connection we can have with others, because we are stretching even beyond our Ego-strength and connecting with something bigger than our selves: our Intuitive Self.


What’s an example or story of ego strength allowing someone to achieve these three goals?

I actually tell four great stories and examples in the book. The one your audience would likely love the most is about the spiritual author who is just launching her book and falls in love with a fireman.  It starts out hot and heavy, but then he pulls away from her because he fears losing himself. Her EGO gets activated as she is thrown into the unknown, wondering if she is “enough”–not only “enough” to make him happy but to be a success in her book launch and new business.  Everyone can relate to this EGO story, as it is about how stretching ourselves to reach our purpose can put us in the unknown and back into our deep-seated insecurity and EGO-scripts. The moral of the story is: “It’s not about him. Every relationship is an extension of our relationship with self—so what is the insecurity about within YOU?” That is what we solve in the story!


As someone who writes books and gives people advice in a public way, I open myself up to being called a narcissist or egotist. And I don’t want to let my little EGO get in the way of being compassionate toward people who don’t agree with my advice and who might take potshots at me as a person because hey, who am I to put myself out there as an expert? So many authors, whether they’re beginners or have been writing books for a while, struggle with being vulnerable when they are in the public eye. Any advice?

That is a normal concern because our EGO chatters, “Little missy…who do you think you are to be an expert?!” It is not really others’ opinion of you that makes you worry about being a narcissist or egotist. It is an insecurity script in your mind that is getting pulled up for you to look at and work out. I have a tool in the book called, “EGO Workout” that helps us look at the trigger to our fear, the judgment we have and where it came from, and how to problem-solve to reach our purpose and goals.


Your books are always so rich in practical takeaway—it’s one reason I’ve loved working on them and I recommend them to other authors! And EGO at Work is no different. But if you could give us just ONE technique that is core to the book, what would it be? And how would it benefit anyone looking to be more successful with their work?


It is the EGO Workout tool I just mentioned. I had a client use it the other day and here’s what she said: “I realize now that doing the EGO Workout is no different than doing my physical workout every day. If I don’t,  I’m stressed, don’t feel good about myself, I’m not focused, and I believe the lie that the issues are outside of myself—which  by the way—I  can do nothing about! But when I do the EGO Workout I realize what is really bothering me, where it came from, and what I need to do about my situation.  It is really empowering!”


Thank you, Susan. I’m looking forward to your webinar based on EGO at Work!


And if you’d like to attend the webinar and receive the benefit of Susan’s coaching, the cost is $585 UNLESS you sign up through THIS LINK, which allows you to save $100, allowing you to attend as many nights as you like for $485.


Interested in learning more about Susan’s work and her book EGO at Work? Follow Susan K. Wehrley and Associates on Facebook

In my YouTube video on structuring a self-help book, I described the six parts of a self-help book. When you divide those parts into chapters, you may have one or more chapters per part. However, you might find that one of those parts, such as the action plan, just needs to be a section of a chapter. (When that’s the case, you probably have exercises scattered throughout the book.)

Here’s a handy guide to remembering the way these six parts are commonly broken into chapters in a self-help book:

Self-Help Book Contents


Introduction: How I Came to Write This Book and Do the Research, And How It’s Organized


Chapter 1: The Urgent Problem (Don’t Worry—You’ll Solve It!)


Chapter 2: How You Came to Have This Problem (The History of Your Woes)


Chapter 3: What You Need to Know Before Tackling Your Urgent Problem (Trust Me, It’s Important!)


Chapter 4: More Stuff You Have to Know Before Taking Action to Solve the Problem (No, You’re Not Done Yet)


Chapter 5: Even More Stuff You Have to Know Before Taking Action (Be Patient—Each of These Chapters IS Necessary!)


Chapter 6: The Action Plan (What You’re Going to Have to Do)


Chapter 7: The Action Plan, More Details (It’s More Complicated Than You Thought, So We Need Another Chapter)


Chapter 8: The Action Plan in Action (What It Looks Like, With Lots of Anecdotes So I’m Sure You TRULY Get These Ideas)


Chapter 9: Troubleshooting When Problems Arise (Those Special Times When You’re Stressed Out or Things Get Complicated)


Chapter 10: Expanding Outward (Maintaining Your New Habits, A Pep Talk to Keep You Going, And How to Connect with Others Who Support Your New Habits and Deal With People Who Don’t)


Resources, Acknowledgements, Appendix, And All That


Of course, you don’t have to have ten chapters. You might have six, or twelve, or twenty-three. What’s most important is that the overall structure supports the reader’s journey from identifying the problem (and being emotionally engaged by your book!) to feeling empowered to create new habits, sustain them, and affect the world in a positive way. Now, that last piece may sound lofty, but don’t all of us want to improve some aspect of our lives, not just to alleviate discomfort or embarrassment, or make more money or have better relationships, but to expand on our greater joy and confidence by inspiring people around us, attracting new clients and friends and partners, and improving how things work in our families, workplaces, and communities? Increasingly, I’m finding my clients are putting more consideration into what goes into this last part. We’re all exquisitely aware of how much the world is changing, and how strongly we want to affect it positively. I encourage those of you who are writing self-help to put some thought to what would be in that fifth part of your self-help book.


"Oh no! I have an URGENT PROBLEM I need to solve! Where is the perfect self-help book for me?"

“Oh no! I have an URGENT PROBLEM I need to solve! Where is the perfect self-help book for me?”

The sixth part, “the future,” is your opportunity to help the reader connect with your work, your future advice, and other resources. It can include the author biography page with your contact information and resources. This is also the place where appendices (typically, charts and lists) go, and where acknowledgments typically go. (Sometimes, they’re in the front, but do you really want to hear all the “thanks to so-and-so”s before YOU read a book? Probably not. Stick it in the back of the book if you can.) You’d also add an index here if your book needs an index. But for pitching a book, you just need to list what’s in the sixth part; you don’t have to include it. I definitely urge you NOT to include acknowledgments in a book proposal–and don’t put in a dedication, either. Those are final touches for when the book has been written and edited.

Was this helpful? If you haven’t already, sign up for my blog on your right (the big red tab) and you’ll be sure to get more of these blog pieces designed to help you write YOUR book! If you have signed up, be sure to follow me on Facebook (Nancy Peske Literary Editor), Twitter (@NancyPeske) and Pinterest (Nancy Peske editor board).

Self-help book structure by chapter

An example of chapters that fit into the typical six-part structure for a self-help book

An example of chapters that fit into the typical six-part structure for a self-help book

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